Alletta's photographic journey began long before she picked up a camera.

She was surrounded by colour and creativity.

Her mum was a dancer. Her grandparents ran a dance academy. Her dad was a bit of a nutty professor, always making things.

She attended fashion school in Amsterdam.

She became an international model, a photographer's assistant, and a retoucher for the world's most prestigious labels.

All of these things have helped shaped Alletta's unique, confident voice. She's played every role in the making of a photograph so she knows exactly how to get what she wants.

Focusing on fashion and portraiture, Alletta's images evoke a rich, Hollywood style glamour, perhaps influenced by her childhood days playing amongst the colourful costumes and glitter of her grandparents' studio.